Back to the Future with Separately Managed Accounts

2 min read

Many institutional cash investors found themselves on the sidelines on October 14, when prime money market funds finally instituted SEC-mandated floating net asset values, optional redemption fees and possible liquidity gates. Confronted with an entirely new risk/reward equation, many investors are investigating the alternatives, either considering making their own direct investments or exploring working with an advisor to invest their cash in separately managed accounts (SMAs).

For older investors who had entered the business before prime funds emerged as the liquid, “no-brainer” solution for cash management, it was a “back-to-the-future” moment. In that earlier generation, managing your own portfolio of cash investments, or working with an advisor to help you stash your cash in a separately managed account, was just one of the things you had to learn from day one. But many of today’s managers who depended on prime money market funds as the default for cash management are heading up a steep new learning curve. In this year’s AFP Liquidity Survey, 44% of respondents said they are now considering separately managed accounts as an alternative to prime money market funds.

Given the current renewed interest in SMAs, this month we have updated one of our most popular research reports ever: “Six Advantages of Separately Managed Accounts.” The white paper takes a close-up look not only at SMAs but at some of the other alternatives cash managers are considering. Notably, it considers whether the new ultra-short bond funds (USBFs) that many are now considering as an alternative may be susceptible to lapses in investor confidence that may lead to runs, despite the appearance of safety and liquidity. The report provides additional advice on assessing risks, how to think about returns, managing reporting and other issues corporate cash managers must deal with in the new, post-reform era. We hope it helps you move up your own personal learning curve quickly as you navigate the new cash management landscape.

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Best Regards,

Ben Campbell
President & CEO

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